A New Web Address for the Environmental Movement
Our friends at .eco are very close to an important milestone: the launch of a new web address ending for the environmental movement, which has potential for better alignment between groups like Verité that promote the human elements of sustainability with those addressing challenges to the natural world. Founded by two environmentalists and former United Nations Environment Programme staffers, .eco is a new domain name ending—also known as a top-level domain (TLD)—for those committed to positive change for the planet. The .eco ending is only available to companies, governments, organizations, or individuals working toward a sustainable future. To secure a domain, registrants pledge their commitment to .eco’s principles and purpose, as well as continuously affirm this pledge by sharing information on their environmentally-friendly actions.